Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media,...
In pitches, "agencies readily discuss AI and its benefits [but] the tangible proof points at this stage are few and far between."
"AI won’t replace you but you will be replaced by someone who knows how to utilise AI."
"Within our industry there's an anti-AI fear narrative that's been circulating."
"It will bypass some folks, it might or might not bypass strategy planners, but that's what we've developed."
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer...
"AI will transform our working lives, but we still have an opportunity – even a responsibility – to shape and guide these...
"We will be tracking who is using what form of AI and tools on our projects and our clients’ projects."
"Australia and New Zealand are some of the first countries outside of the US to get access to Meta AI, and we...
Meta's AI tool, Peter van Onselen, streaming wars, I'm a Celeb, Tarantino scraps film, Fall Out, MasterChef.
Resist the AI conferences: "By all means, buy a ticket ... but don’t expect wisdom for yourself or your staff."
Holding companies are spending hundreds of millions on AI. How can Indies keep up, asks Helen Johnson.
This expansion marks a new chapter in the agency's 27-year history.
Starcom's COO argues that the rise of AI should prompt a greater emphasis on curiosity.
