DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled...
The update, available in the US, Australia and more than a dozen countries around the world, gives users the capability to edit...
'Just because Google has rolled out its AI summaries doesn’t mean we need to one-up them'.
Man of Many has partnered with ProRata.AI to license its content for use in AI-generated responses, aiming to ensure fair attribution and...
Cooper: 'At R/GA, we’re not building off-the-shelf AI tools. We’re engineering purpose-built accelerants to unlock new creative and commercial possibilities.'
Adobe has rolled out its first globally available AI agents, Product Support Agent and Data Insights Agent, enhancing workflow troubleshooting and data...
Over half of Australian marketers express low trust in retail media networks, despite the sector’s rapid growth, according to new research by...
TEAM LEWIS has launched Training for Trust™, a biometric and AI-driven analytics service assessing communications for credibility, trust, and integrity.
Acast has launched Smart Recommendations, an AI tool that enables advertisers to identify podcast audiences in seconds using natural language prompts.
Bluprintx has acquired APAC Salesforce consultancy Skie, expanding its AI and Salesforce services and reinforcing its strategy for international growth.
Consumers are seeing past the label and looking at the product.
Nexxen has integrated generative AI into its data platform via nexAI, providing brands like LG Ad Solutions with an audience discovery tool...
Australian edtech platform Year13 has added former Atlassian leaders to its senior team as it advances a strategy to become fully AI-native...
DoubleVerify has issued an alert on increasing exploitation of the ads.txt standard, spotlighting a scheme involving over 200 AI-generated websites.
