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The ability of AI to automate targeted digital marketing is fuelling particular concerns around bias, fairness, transparency and accountability.
Nicola Mendelsohn: 'Our priority as we enter a new era of AI-driven ad tools is to make sure we’re helping advertisers optimise...
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
