Samsung Electronics Australia returns as a Major Partner of Vivid Sydney, bringing its world-class experiential activation, ‘Space to Dream’.
The experience in Cockle Bay features shows three iridescent floating dreamscapes, designed to showcase the extraordinary possibilities that arise when individuals are given the freedom to dream.
Visitors to Space to Dream will experience an immersive journey through multiple zones spanning land and water. They will discover how Galaxy AI2 enables new ways to dream and interact with Samsung’s latest devices including the ultra-thin1, first-ever Galaxy S25 Edge, ahead of its Australian launch.
Samsung’s Space to Dream experience aims to inspire Australians to imagine new possibilities and rekindle their aspirations after Research2 by Samsung found over half of Gen Z (51%) and Millennials (55%) feel they are too busy with daily responsibilities to pursue their dreams and almost half (47%) of Australians spending over 10 hours a week on daily chores and responsibilities.
The research also revealed that 51% of Australians agree that technology can help them manage chores and administrative tasks, allowing more time to pursue personal passions.
With the chance to get hands-on at this year’s installation, festivalgoers at Vivid Sydney can try Samsung’s latest Galaxy S25 series and Galaxy AI2 to see how these cutting-edge innovations provide new ways to accomplish tasks, unlock creativity and grant the freedom to focus on what matters to them.
“About half of Australians aged under 55 wish they had more time to explore and pursue their dreams. Space to Dream, inspired by our Galaxy S25 series and Galaxy AI2, is more than just a beautiful display of sound and light. It’s about stepping into a world of possibility,” Eric Chou, Vice President of Mobile eXperience at Samsung Australia, said.
“We want to encourage Australians to dream, bigger than ever before,” he added.
At the land and bay based activation, guests at Space to Dream will have the opportunity to join the iridescent dreamscape by posing for a dream-like portrait as well as being invited to co-create the installation by taking control of the visuals using a custom app on the Galaxy S25 Ultra.
On land activation, the Dream Generator, invites visitors to immerse themselves in the world of artistic creation and discover how Drawing Assist4 becomes the perfect canvas to unleash creativity and transform dreams into vision.
The Terrace to capture iconic shots of the dreamscape from the best vantage point in the bay. With Nightography5 on the Galaxy S25 Ultra, details are naturally enhanced, allowing for stunning, high quality photos in low-light conditions.
While walk out onto the water to experience Explore the dream, a 7 minute show that imagines what it means to realise your dreams, created in collaboration with Australian talents – Milan Ring and Chloe De Brito.
Award-winning film director and artist De Brito in collaboration with Collider Studio is responsible for the dazzling visuals of this year’s installation. She said: Weaving together live action, Galaxy AI2, and a CGI approach, we’ve visualised an impressionistic adventure into the dream state, painted uniquely with colour and light.
“Together with Samsung, we’re shifting Cockle Bay into a pool of moving neon, inviting Australians into the creation of the show.”
“Shaping the music and sound design for Space to Dream was a deeply immersive process,” said Berlin-based, Australian musician Milan Ring, who composed the ethereal soundscape for the installation. “I hope the audience feels transported into the dream world we created, and I’m excited that the piece will be experienced throughout the duration of Vivid Sydney.
De Brito added: “Samsung’s Space to Dream activation marks the brand’s fourth appearance at Vivid Sydney, which has become a must-see for festivalgoers year after year. This year’s immersive installation will be a spectacle like no other, transforming water into art and blurring the lines between reality and illusion. Brand experience agency, Amplify, has helped bring the installation to life.”
Gareth Davies, Amplify, Managing Director, said “We are thrilled to be partnering with Samsung Australia for the second year in a row at Vivid Sydney, this year bringing ‘Space to Dream’ to Cockle Bay.’
“An ambitious project since its ideation, Amplify is excited for Vivid Sydney attendees and Samsung consumers to experience the activation’s ethereal blend of immersive content, lights and water, all powered through innovative technology.”
Vivid Sydney Festival Director Gill Minervini added: “This installation takes Vivid Sydney’s partnership with Samsung to the next level. The scale and beauty of what we have been able to achieve is phenomenal.
“With Space to Dream surrounded by free music events and light installations in Tumbalong Park, our Darling Harbour festival zone in 2025 will be one visitors cannot miss.”